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Monday, April 13, 2009

Shameless Self Promotion

This is a little example of the first in series of promotional cards I am designing and letterpress printing bearing quotes about marketing. With the economy contracting I thought it might be useful to remind potential clients about the importance of marketing their businesses. This subject hits very close to home here at DoubleMRanch. Two years ago I had more work than I knew what to do with and I became complacent about marketing. I had stopped promoting my company and the prospect of doing it became a bit overwhelming. When you are busy it is the last thing you have time for, running a small busy business there are lots of other more pressing tasks to take care, like doing the work for example. In the spirit of shameless self promotion I went back and looked at how I used to promote myself. I was reminded how much fun it was to do. I would come up with some little idea, print it on my letterpress and send it out to my list. Pieces ranged wildly, looking back it was a bit like the thrill I get from blogging.

…Work! The above piece, printed on a folded piece of vellum felt like a singles ad. I think I also included a nude painting stolen from a "Learn To Paint" pamphlet with the provocative line "would you like to see my portfolio". I was never above using sex to sell myself.

This little postcard ode to spring was a simple poem that came to me driving around the county one sunny spring day. I was never sure if people connected my design work to these pieces or if they just thought I was a nice quirky girl with a letterpress and time on my hands.

Just an O-Card a month is all I ask. It suggests I was praying for a mere morsel we called an O-Card back in the day which paid about $425. An O-Card was the official package name for a cassette single. Good lord, I am so old.

This last one was a better direction. It was the cover of a little folder that contained actual reproductions of my work and earned me the classification of rustic minimalist design, a wave I rode for some time.

Nowadays I am selling my services in earnest. Design for Marketing is what it's all about. It's what I do best. So watch for a little series of these cards to come. I am back baby!

2 comments:

syd said...

You go girl!

Lisa Borgnes Giramonti said...

Absolutely beautiful work. Elegant, chic, stylish...just like you, probably!

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